Overland Yukon

Overland Yukon is your keys to the Yukon and Alaska outdoors. Providing a different perspective of the north, Overland Yukon offers 4x4 vehicle rentals with an all-inclusive camping gear and rooftop tents—a very different experience than shuttling tours, or RVs. By simplifying
the logistics and planning of camping, Overland Yukon enables its customers to focus on the freedom to explore, adventure and discover Yukon and Alaska.

Commissioned to design the identity of Overland Yukon, we wanted the logo to be very clear with communicating adventure, outdoors, and 4x4s. The detail in the lines connecting the words Overland and Yukon, are road maps, going from point A to point B, or C and back. This idea of roadmaps can also speak of the company's itinerary packages. Along with the color palette and photography, the brand communicates an adventurous spirit of freedom and discovery.

Photo Credits: Ivana Cajina (Inside Tent Photo), David Arias (All other photos)